From the monthly archives:

August 2010


Writing: A Love-Hate Relationship

It doesn’t take any special talent or genius to notice that the world we live in has changed. The world is smaller both in the sense of travel and communication. And, because the world is smaller, in the virtual realm at least, we are all more connected…or at least we have the potential to be. With a few clicks of the mouse or a keyboard we can communicate with someone halfway around the world, as if they were sitting in our living room.

Video and all!

What does require mentioning, or at least it must be noted, is that how we communicate has changed, drastically.

No, it doesn’t take a rocket scientist to note that things have changed. What needs to be noted is how, and at times how badly, we communicate with each other as a result of these changes.

I have a love/hate relationship with the written word!

I love to write and hate to write.

I love to write because I feel it takes more time to shape what I am going to say and how I am going to say it. I love to write because it makes me think about each and every word I put on a page. I love to write because I have the ability to walk away from what I think I wrote, let it sit long enough for me to look at it with fresh eyes, and come back to it. And finally, I love to write because I can come back to what I think I’ve written, look at what I’ve actually written, and edit it so it communicates my original thoughts in a clear and meaningful manner.

The writing process takes coming up with an idea, thought, planning, time, and patience.

In the end, writing is a beautiful way to communicate because it forces one to think before spouting off or shooting from the hip; and, because it forces one to really think about not only the message but the vehicle of expression and, usually, the context in which the message will be delivered.

How great is that?

On the other hand, I hate writing because it requires time and patience. A paradox? I also hate writing because it is labor intensive. And, I hate writing because writing has changed, as the way we communicate the written word has changed.

Why?

You see, writing used to be something that required all of the things I mentioned when I spoke of my love for writing…and more. Writing used to be about writing stories and letters people appreciated receiving for all the very reasons I love writing.

In other words, the people reading my words knew I had taken the time to sit down and create something special, something unique, and something dedicated to the individual receiving the message.

Or at least that was the impression!

Now?

Sadly, as our world becomes more connected, and as we gain the ability to communicate with people halfway around the world with the click of a mouse or a few clicks of the keyboard, the written word has morphed into email and tweets and posts and texts.

Very often these messages, verbal expressions in written form, have little to do with meaningful communication.

Or, at the very least, they have lost the depth in terms of process and meaning.

In other words, it is no longer necessary to come up with an idea. It is no longer necessary to develop that idea into a well-thought out plan or outline. It is no longer necessary to plan how the message will be communicated and received. It is no longer a matter of taking the time to develop an idea, think about how to communicate it, and how to contextualize it so it is received properly.

And finally, and this is a reflection of the times and all things Internet, patience is no longer in the picture…at all!

In today’s world, we go from idea to blasting that idea to 500 or 5,000 or 50,000 or 500,000 or 1.5 million or 15 million or 150 million in an instant. An instant later, that thought, well-thought out or not, is picked up by Google and scrolled across monitors from here to Hanoi, the world certainly has changed!

No thought, no time, no editing, no patience, and very little meaning!

We have gone from a society that treasured the written word to a society that has transformed it into tweets and posts and emails and texts!

Argh! Texts!!

Where will it all end?

I haven’t the foggiest!

I do know one thing: I am as guilty of this as the next person…or was!

I’d send out an email and have someone react badly to an idea; only to find out that I had written one thing and communicated something altogether different. The difference between what I thought I was saying, and what was being received at the other end, was a consequence of a few badly placed words and an inadequately shaped message.

Why?

Because I forgot the formula and I didn’t take the time!

The writing process is all-the-more corrupted on and by Twitter and Facebook.

In fact, it has been forever altered by social media. We shoot from the hip or blast out meaningless comments to people we don’t know, and have no way of knowing, beyond the 140 characters and the profile picture they allow us to see.

But that’s the topic for a different sort of article.

Want a real eye-opener?

Watch Surrogates with Bruce Willis, arguably his worst move ever…and that includes Die Hard II. But the idea behind Surrogates is happening today, online and throughout social media.

Doubt it?

Think about it!

What is actually behind that smiling face?

The one the profile picture projects?

Do you have any way of knowing?

In a few cases, you do…if they use video and/or you have had actual, human interaction.

But for the majority?

We have no idea!

But we blather away and divulge our innermost thoughts to total stangers and we don’t even think about what we are going to say, how we are going to say it, or who we are saying it to.

We shoot from the hip…and then it is gone!

Can we fix this?

I doubt it!

I believe we have gone over to The Dark Side...or whatever comes next.

The saddest part?

We have children, teenagers, and young adults who will never know the wonder of the written word, rarely read, and never sit down to write anything more meaningful than a video description or a text message.

Is the written word dead?

Not in the Fahernheit 451 sense, at least not yet.

But as we once knew it?

I am afraid so!

I speak to students every day who cannot write. I know college students who, beyond English 101 and English 102, have never taken an essay exam or written a paper.

I have hired writers making serious money on the various “Guru” and “Freelancer” outsourcing sites who cannot write conversationally, writers I have rejected because I refused to accept what they had written…much less put my name on it.

Most writers today cannot write conversationally and are unable to string thoughts together into a cohesive whole.

Sad but true!

Where will it end?

I have no way of knowing. But the evolution is in high gear and we are witnessing the transition online and in our schools today. The end result cannot be good. The written word has been around almost as long as we have in one form or another: first as rudimentary symbols; and ultimately as forms defining meaning.

There is a fundamental link between what happens in our brain, what we put on paper. It is how we learn! Writing is an integral component in the learning process and one that is being written out, forgive the pun.

In large measure, communication is dominated by video, the Internet, and the cell phone.

The art and use of language, if not lost, has been forever altered. I would argue it has been corrupted!

There are few, if any, solutions. At least none I can suggest and/or predict; this is a process. Those who can express themselves well will gain a real edge in our society, if only because there are so few who can do it well.

If you are a writer?

Keep writing!

If you are not and want to make money online?

Learn how…there is money to be made!

If you are not and could care less?

You probably stopped reading this a while ago.

However, if you didn’t?

I’ll see you on Twitter!

Thanks for taking the time to read this and please leave your thoughts, they enrich all of us!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
216-712-7004

Be Sociable, Share!

{ 2 comments }


Or…The Linchpin Trilogy!

Heaven By Way of a Map – Part I

How’s that for a title?!

I thought over the next week or so I would write a couple of articles, and maybe throw in a couple of videos about what is is really like to come back from The Dark Side…the side of life so many are running away from every day. Running with a part of themselves still anchored in that old mindset and that old life.

Those are difficult shackles to break and the scars of the chains will perhaps remain forever.

Will they last for the remainder of my life? It is hard to say!

Most of us were raised with a certain mindset, some of it a carryover from The Great Depression thinking of our grandparents and great grandparents.

And some of it, a consequence of the old school Horatio Alger Rags to Riches mythology so many bought into with no real map for how to do anything more than grow up, go to college, get a job, get married, have 2 or 3 or 4 kids (I have a funny story for later on about that), place money in a retirement account, watch it grow (slowly), work for the same company for our entire adult lives, wait for retirement, play with our grandkids, perhaps travel a bit (on less than we struggled to live on for the last 50 years – I don’t think so), and die!

Scary…but true!

So, I thought I would share a bit of how I unshackled and my thoughts about the experience over the next few days.

Will it have to do with entrepreneurship?

A little.

Will is have to do with inbound marketing?

Only in that it is my life raft, my way out.

But more than that, it is a signal of a shift in the fundamental mindset of millions of people who are saying in one way or another:

I am mad as hell and I’m not going to take it any more!

So, on with the show!

This is an opening act. Throughout this week I will share a bit of the old thinking and some of the new; and, what it took to get here.

If it helps one person break free, or even consider breaking free, it will have been a success!

Let me know what you think!

Share your thoughts and comments below…not only for me but for everyone who stops here from time to time.

Thanks!

I slept in this morning…until noon! The old Me, still firmly entrenched after 55 years, generated more than a twinge of guilt! Old habits (and “Mes”) die hard!

The new me is sitting here in my gym shorts and a cut off t-shirt…happily typing away!

Connie is at work, she works because with my medical history no one else will insure us and, with our medical system, if we don’t have insurance and I get sick again…well, you know the rest.

Not surprisingly, TuffGuy and Bart could care less what I have on. Nor does my keyboard give a half a hoot!

But I can still hear one of my first employer saying:

“Selling is like shaving! If you don’t do it every day you’re a bum!”

Talk about a mindset sticking around!

35 years later and I can still hear his words!

Norm was a nice man who had a lot of sayings like that. He took me under his wing and allowed me to spread my wings as a salesman when no one was hiring anyone for a sales position without experience.

At that time, I was focused on one thing…making it big!

A good sales job was one of the quickest routes to The Good Life.

And at the time I was all for that!

Funny how we get for what we ask for and it comes back to bite us in the “butt.”

We spend years of our lives, ransoming out bits and pieces of our Selves.

And for what?

Security?

Security is an illusion!

The only security any of us have is between our ears!

The only value we offer is in what we do, how we do it, and the difficulty someone or some entity (i.e., company) has in replacing us.

In other words, Seth Godin’s words, becoming a Linchpin.

This idea isn’t new…but it certainly seems to be generating a lot of excitement.

You see, doing something extraordinary is so rare, and to many so inconceivable, that is the surest way to true “security,” whatever that means; and, if that’s what you’re after.

But it takes creating your own vision, you own map, and then having the courage to strike out on what can be an amazing journey of discovery.

But you need your own map and you need to “ship!”

In other words, you need to act…and act with a plan!

The problem has always been that we are either working from someone else’s map, a map going nowhere, or no map at all.

Sadly, the latter is usually the case.

Striking out on your own journey is frightening, nerve wracking, and wonderful.

You may feel free for the first time in your life.

Truly free!

At the very least, you will be a lot happier.

And maybe, you’ll even get to spend Mondays doing exactly what you want for as long as you want in whatever garb strikes your fancy!

Nice thought, huh?!

So, today is day one, every day is day one, and I slept in this morning…until noon!

I will write all day today, as I am at this moment, I hope it makes a difference in someone’s life…it is certainly making a difference in mine.

Make your own map. Set a course and then set out on your own journey.

And here’s the key, no matter how powerful the Old Me is, he or she will weaken!

Just never look back and never deviate from your plan!

Course corrections?

To be sure!

But focus on your map and have an amazing journey!

Life is too short to waste it following someone else’s map…live your own life!

Please share your thoughts, ideas…your story!

Thank you for taking a bit of time to read my thoughts.

You are appreciated!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio
216-712-7004

Be Sociable, Share!

{ 0 comments }

I looked at Connie’s Garden this morning and was saddened by the fact that we are coming to the end of another season.

We live in Lakewood, Ohio. Lakewood is a mixed community, a small city actually. Lakewood has all the diversity and charm you could ask for and I have come to like it very much. We were forced here by circumstances beyond our control a few years back. I was deathly ill and fighting for each and every day. I was in the hospital two weeks out of every month for almost four years, had multiple surgeries, and was in pretty bad shape. I thought my life was over.

I often tell people the choice of residence when we moved here was really a simple one: It was a choice between a 1992 Chevrolet Cavalier Station Wagon and our present home.

I am not exaggerating!

We’d come to the end of our rope and, quite literally had nowhere else to go.

So, we moved to Lakewood and into the house we now call a home.

Let me make one thing perfectly clear, (Oh my gosh! Did I just sound like Richard Nixon?) I hate to move. Even when it has been to move up and into better circumstances and surroundings…I hate to move!

Consequently, we have remained here much longer than many would have.

In one way, this house is a daily reminder of how far back we have come. It is also a constant reminder of how hard, capricious, and unforgiving life can be. It is a mixed message…and a mixed blessing. I am certain we will move on, and up, again. But for now we make the best of what we have…and what we have together.

Many spouses would have left long ago!

But Connie is different, she is wonderfully loyal and fiercely protective of her family and the life she has. I guess that includes me.

Why would she have left?

Because, for a while there, it just got too hard, being in my orbit. And, because almost everyone else did.

It’s a funny thing about serious (i.e., life-threatening) illness and the challenges that come with it, people just don’t know how to react.

For a while, people will do almost anything they can to help. They pitch in with the kids, drop off meals, make calls on your behalf, and stop by to visit. However, after a while, when it is clear the road is longer and much more complicated than they originally thought, they begin to distance themselves.

Why?

I guess it just gets too hard. People expect a happy ending, they expect you to get better, for everything to be alright. So, when it takes longer…they just can’t handle it and begin to fade away. It is normal, it is understandable, and it is very, very sad.

By the time we came here, to Lakewood, everyone had faded away and we were utterly alone.

I remember when we moved in here…

…Connie cried.

I told her it would be OK but I knew she was devastated.

For a while, things actually got worse and I moved ever closer to the end of the line.

But life is funny and once in a while you get a break. Or, you make one for yourself? Sometimes, it’s a combination. I think mine was a bit of luck and a bit of being sick and tired of being sick and tired.

In any event, I started to improve. I was still in and out of the hospital, a lot. But I was making a turn for the better. It looked like I was going to make it.

It was then that Connie bought her first flower pot.

As I started to show signs of life, it was almost as if Connie began to show signs of life, as well.

The flower pots were, at first, a big investment as we were still struggling financially. Crushing medical bills and the wreckage of a life-saved were becoming a real issue…

…but she bought more flowers.

Then, something amazing happened.

At about the time I had reached a turning point, a single, seemingly trivial act of kindness from a total stranger (Tony Robbins*) gave me just enough courage, hope, and faith to fight.

I did…fight, that is.

And the rest is reflected in Connie’s Garden.

Last summer Connie planted her first flower garden in years. It was a sad little thing but it represented hope and love and all that is good in life…and in my wife. And, I think, it reflected her love for me. I smiled whenever I looked at that garden because, while appearing so sad to anyone else who might have stumbled upon it, it was magnificent to me.

This year, Connie’s Garden is full of flowers, still small and still a bit sad looking, sad looking to anyone who doesn’t really understand Connie, our family, and what we have endured.

This year, the Connie’s Garden is a triumph!

So, when I looked at Connie’s Garden today and noticed that the flowers hadn’t bounced back quiet as quickly from yesterday’s heat and last night’s rain, it saddened me a bit.

It also reminded me of how far we have come and how everything in life cycles.

We all have good days and bad, good experiences and bad, times when everything we touch turns to gold and other times when every challenge we face seems to go against us. It isn’t that life is against us. It is simply part of a grand design, a process of birth, struggle, renewal, and constant growth.

I see that now. It has taken me 55 years but it is a clear as any lesson I have ever learned.

Would I have made it without Connie?

I doubt it!

Will Connie continue to plant flowers and make my life, our lives, beautiful…bet on it!

Ultimately, life is about faith and hope and family and love…unconditional love.

All the things in Connie’s Garden!

You see, we are all Connie’s Garden, our entire family, and, by extension, anyone in our orbit.

The wonderful thing about all of this?

Connie will continue to tend to us, nurture us, and love us.

Why?

Because there are some people who, no matter what the challenge, no matter how hard the ordeal, and no matter how much pain…

…will always plant flowers.

I am…the luckiest man on Earth…because I am part of Connie’s Garden!

Thank you for allowing me to share this with you; to share a bit of something very personal, and special…my love for a very special woman, my life.

Connie!

John Zajaros

* You can see the post I am referring to and Tony Robbins’ comment here. There is also a video follow up if for some reason you are curious.

Be Sociable, Share!

{ 5 comments }