Rick and Dick Hoyt: Team Hoyt

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• Happy Holidays from UII and The Zajaros Family!
  From Our Family to Your’s… …we would like to wish all of you a happy holiday season! Regardless of where you are in the world…or what your beliefs may be…we appreciate every one of you and wish you a happy and prosperous 2012! Over the past 3 years we have shared quite a bit of […]
• Linchpin or The E-Myth: Make Your Own Map
  Seth Godin’s Linchpin or Michael Gerber’s E-Myth? While the Internet offers a platform for individual expression, the tendency is to remain in lock-step and follow the follower. While the suggestion of individuality is appealing and powerful, I wonder how much is based in reality…and how much is illusion! The ultimate questions: Do you want to […]
• Klout 14 Months Later: Still Unreliable and Erratic
  The Klout Score Remains Unreliable Klout Fails to Convince: Perks, Influencers, K+ are Questionable Over the past several months I have used Klout, analyzed Klout, scrutinized Klout! I embarked upon a year long study after ripping Klout in August of 2010. See: Inbound Marketing Week in Review: A Hard Look at Social Media Klout: Inbound […]
• Inbound Marketing Overview and the Central Hub Strategy
  Inbound Marketing and Social Media: A Recipe for Success Online Inbound marketing is successful when you view it in terms of a combination of permission marketing and search driven marketing. In other words, you want to be where your potential clients are….when your potential clients are searching for your services. If you are not, you […]