Success is About Helping the Other Person Get There! 

A new client wrote:

Jack-ok-you’re stuck with me. LET’S DO THIS!!!!

I kind of look at this not just as an Internet thing but you are almost a life/business coach as well.

Your experiences as a business owner are invaluable.

I’m Extremely excited to get this moving.

You da man!!

I wrote back:

No! You da man!

I’m glad to have you as a client, a mentee, and a friend! This will be fun for both of us!

Let’s meet tomorrow or Saturday. I’m proud of you (name here). I know it was a tough decision….

This email exchange made everything worth it:

• The sacrifices
• The late nights with no sleep
• The hours invested in developing relationships via social media
• Watching StomperNet videos until I couldn’t watch another
• Reading book upon ebook
• Immersing myself in articles, blog posts, and ecourses
• Overcoming the self-doubt we all face. Yup! We all have it…it’s how we work through it that defines us
• And all the hard work….

Once again, I am the luckiest man alive. Not only because of my business successes but because I have the support of an amazing family and the privilege to work with exactly who I choose to work with…and when! Can anyone think of a better way to spend your working life?

And to think I almost lost my life to illness!

Have a wonderful life. Because it is indeed a wonderful life!

John Zajaros

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• 

Life Lessons: The Ultimate Question?
How do you want to live and define your life?

Throughout our lives we are faced with many decisions, some of them are very difficult and present themselves at crucial points along the way. Many of the decisions we are faced with will ultimately shape and define the course of our lives; and, the become life lessons!

These choices, when they present themselves, are almost never easy and usually have to do with a price that must be paid, at times a high price, in order to achieve a certain goal or result. In most cases, the result or goal we are seeking is something we must trade for, something we will receive in return for something we must give of ourselves….and others, directly or indirectly.

In other words, in order to achieve the goal or goals we view to be so important, we may have to pay a heavy price.

Interestingly, the decisions we must make and the commitments we are required to make along with them, for goals we are (or were) actively pursuing, goals we had determined to be essential to our overall success in life, may not be the same decisions and/or commitments we would make in retrospect, with the added 20/20 perspective only hindsight can provide.

Not only do many of the goals seem unimportant once we achieve them, we may also question the decision making that went into such a quest to begin with.

Once again, many of these goals come at a significant cost, not only to ourselves, but also to those we love and care for.

I am often reminded of the saying:

Be careful what you ask for, you just might get it!

This is so true!

Significantly, many of the career and life goals we set out to achieve early in our careers, the goals we set for ourselves and for our family, come at too high a price.

In many instances, when faced with the ultimate question:

Success at what price?

Many would be unwilling to pay the price if they knew then what they only come to know much later.

Goals and Material Things

This is particularly true when the goals in life are linked to material goods or “things.” Many of the “things” we attach so much significance to when we are young just do not appear to have the same value later in life. Many of the material “things” are generally not worth the price that must be paid by ourselves and those we love to attain, achieve, and/or acquire them.

This realization is generally viewed from a perspective of time and proximity!

In other words, the closer we get to whatever it is we once believed to crucial to our success, the achievement of a goal that will in some way define us and transform our lives, and those of our loved ones, the more likely we are to see it in an entirely different light.

Additionally, the more severe the cost, particularly in terms of the human cost, trading our time (our absence) for an object or a gratifying moment, the less apt we would be to pay for it had we to do it over again.

Think for a moment about that before getting defensive and saying “You are just being negative!”

Do you know what Sam Walton’s last 3 words were?

One of the most “successful” men on the planet and the founder of Wal-Mart said this:

“I blew it!”

Thanks to my friend Marc Warnke, author of Family First Entrepreneurship (awesome book about time, proximity, and family!) for that video!

What we have invested in, usually our blood, sweat, tears, and time may no longer seem important…or even appropriate given time and proximity.

Perhaps an example will help!

In 1984 I got a job with an advertising and marketing company and immediately went to a solid 6 figure income. I had just walked away from a business I founded and still owned part of because I had become the Dunkin Donuts guy! Remember him? Talk about a memorable USP (unique selling proposition)!

“I made the donuts!”

Well, I was that guy. I was working 16 to 18 hours a day 6 days a week and then doing paperwork for several hours on Sunday…just to catch up. Only to begin again on Monday. What had once been my baby and the most important thing in my life had turned into something akin to the entrepreneurial version of the Bataan Death March, in both physical and psychological terms!

The havoc that schedule was wreaking on my health after three years was noticeable and the effect and impact on my mental outlook was nothing short of disastrous. I was beginning a new life, my son was still young, and I didn’t want the rest of my life to be an everyday death march, passing myself coming and going 365 days a year.

So I got out!

Not right away, mind you..but I knew something had to change. It took getting sick, mononucleosis as a matter of fact.  Mono seemed particularly appropriate for some reason because I owned a health club and trained athletes. But what mono really did for me was it allowed me to step away from the trees long enough to see the forest. Once I did, the decision was easy. I was killing myself bit by bit but was so invested in the “ownership” of the concept the business was built up0on I lost sight of the fact that the business no longer looked anything like the one I started 4 years earlier.

And, I had indeed become The Dunkin Donuts Guy!

The decision was made easier when a friend, Dave M, walked into my office and put his paycheck on the table. He knew I was one of those people you call a “born salesman,” even though I hate conventional sales tactics, and particularly script selling. Dave also knew I was thinking about moving on to a new venture….but what?

Well, Dave looked me in the eye and asked me how long I was going to continue to kill myself when he knew for a fact that I could make at least as much as he had put in front of me, week in and week out and not work half as hard. The paycheck, for a 4 and 1/2 day workweek was in the mid-4 figures.

Now, when I started my business we were bringing in between $20,000 and $30,000 a month, during the late 70s and early 80s recession, but that was channeled right back into the business and I rarely took a dime. As time went on, although the business was doing well, I never bothered to take a paycheck because the business was mine, until I started taking on partners (big mistake and the topic for another post), and I really didn’t need the money.

Nice, huh?

But I was intrigued with Dave’s offer!

I said I would think about it, talked to Connie about the traveling involved in a advertising and marketing gig and the stress of a marketing job like that, and decided to go ahead with it.

That 6 figure position came complete with a road map to the good life. I had a new direction to my life, a direction based on a decision made at a time when I wasn’t really thinking clearly. But the decision seemed to be a good one. I was on my way, set new goals, and even said “I do!”

New job, new life, new wife, new home in my home town of Bay Village…what more could one ask for?

My attorney notified me after two months with the firm that I was officially making enough money to put me in the top 5% of all wage earners in the country!

All seemed right with the world!

“Then Depression Set In! Bill Murray in Stripes

I’ll never forget that line!

Unfortunately, I hadn’t taken into account how taxing the travel would be, 3 weeks out of every month on the road, home for the weekend only to go back on the road Sunday night or early Monday morning. Yes, Connie traveled with me from time to time but it was distracting and I felt guilty leaving her for extended periods at the hotel. Here we were, newlyweds and I was leaving 3 of every 4 weeks in the month. And I wasn’t traveling to postcard destinations!

I was going to Buffalo, Detroit, Cincinnati, Columbus, Pittsburgh, and, heaven help me, Ashtabula and Chillicothe, Ohio. Yes, the money was super and we were put up in Las Vegas on the company for as few days and I was routinely in the top 5 in the country…but the traveling was a downer.

I also hadn’t realized how much I would hate the prospecting part of the business, it had been presented quite differently! I was often making cold calls for 3-5 hours a day, Tuesday through Thursday, in order to set up my afternoon sales appointments and presentations. I got to the point where I could not pick up the telephone without getting physically ill and would be in a bad mood all day Sunday, knowing I had to go back on the road Sunday night or Monday.

Talk about hating the phone and cold calling! Something I still haven’t overcome!

I was the Dunkin Donuts guy again!

I finally came to the realization, just as I had with my own business, that regardless of the money and the commitment, I had to quit!

This was way before Seth Godin’s popularity but we would have been on the same page:

This wasn’t a Dip, this was a cliff! And, there was nothing else to do but QUIT!

The stress of being in a Type A environment and being a Type A personality, I was doomed to repeat this sort of scenario over and over again. I was selling myself to the highest bidder for a paycheck.

I needed something else…something more…or the cycle would repeat itself over and over again for the rest of my life!

The cost of pursuing that lifestyle came at a such a high price to myself and family, both in terms of time away from the family but also in terms of the high stress carryover into our family’s day-to-day affairs, it just wasn’t worth it.

Our loved ones suffer, often silently, as they watch us burn the candle at both ends, as well as in the middle, just to provide more material “things.”

Something had to change!

You know, most families would rather have us home and happy versus killing ourselves for a few bucks more in a paycheck…and a house with too many bedrooms.

Time, Proximity, and Do-Overs

Sadly, time and proximity are tough to buck!

Unless you buy into the whole Back to the Future thing and have access to a Flux Capacitor and an old DeLorean, hindsight is pretty much going to remain hindsight.

I have talked about do-overs here before and I was granted a do-over. New family, new educational opportunities, a new lease on life, literally. I got my do-over and so far have not squandered it…so far. Funny thing about time, it does things to you memory and may even alter perspective, it is a trap.

The old saying:

Those who forget the past are doomed to repeat it!

I will not forget the lessons of my past. The things I thought were so crucial? The goals and the things I believed important? The things that would define my success and provide the lifestyle I had envisioned for my family?

I was wrong!

I hope you are able to benefit from my hindsight. “Choose wisely Grasshopper!” Many of the goals we set for ourselves are based on what someone else pushed into our heads from early on in our lives and the things we think precious? They are right in front of you when you sit at the dinner table. They are next to you when you say good night. They are on the other end of the telephone saying “I love you Dad!” when they are away from home.

The most important things in life, the life lessons?

It’s the intangibles!

The rest is scrap! The rest is replaceable, breaks, rusts, burns down, gets stolen, is devalued or is otherwise impermanent.

We come into this world naked and we are going out the same way. The only thing permanent you will have with you as you face your maker, and Sam Walton found this out too late (I wonder how much he would have paid for a do-over? My bet? Anything! )  is the love of those you have touched…that is your immortality!

Your ultimate success will be defined in terms of how others remember you. Your ultimate success will be viewed in terms of the TIME you spent with those you love and who love you! Your success will be recognized in terms of the PROXIMITY you allowed others to have to you!

Time and Proximity

Unfortunately, as most of your moms have probably said about you, and mine said about me, we seem to have to learn things for ourselves…the hard way! I hope not!

Do you want to be able to say:

I got it right…I nailed it! My life had value and meaning!

Or will you say what so many others have said before you:

I blew it!

Thanks for taking the time to get through this. I know it took some time and I hope you feel it was well invested. If so, please pass this along, comment, provide feedback…including your own anecdotes!

Thanks!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
216-712-7004 (office)
440-821-7018 (cell)
Skype: johnzajaros1
excellencepaidforward@gmail.com (personal email address)

PS, Join me on Twitter, Facebook, and LinkedIn!

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• 

The Groundhog Day Lesson: A Lesson for Business Success…Life Success!

I love the movie Groundhog Day with Bill Murray! I can’t tell you how many times I’ve watched it over the years. Bill Murray is something of an enigma, sometimes absolutely brilliant and other times he is just plain awful…or the parts he plays are anyway. Perhaps he tries to stretch himself, do the unconventional, accept the risky, non traditional roles in order to pursue his craft, his art. For whatever reason, he can absolutely leave me in stitches or make me want to bolt for the door.

However, because he has the ability to captivate and entertain, I take a chance with his movies time and again. Groundhog Day and What About Bob? are two of his bests!

Another Murray role, The Razor’s Edge, is a bit gritty but tells a tale, a 1984 Hollywood remake of a 1946 Tyrone Power film of the 1944 bestseller by W. Somerset Maugham, of a disenchanted and disillusioned WWI veteran seeking to find himself in India after The Great War. Murray pulls off the part of Larry Darrell in a way that touches the heart and reminds us that Vietnam veterans were not the only ones affected by what is now called PTSD, that there was in fact an entire generation that was lost: The Lost Generation.

Indeed, nothing is new!

What does any of this have to do with the title of this article? What does Bill Murray’s selection of movie roles, and in particular his performance in the movie Groundhog Day, have to do with marketing and brick and mortar business success?

It’s really pretty obvious if you stop and think about it; and, if you have seen the movie. The movie is about living the same day over and over again until you get it right. But more that that, it is about mindset and the realization that each day can be a learning experience, one that will ultimately get you to your goal…regardless of how elusive that goal may initially seem to be.

The magic of the story is in the progression of Bill Murray‘s character, Phil Connors, a Pittsburg weatherman trapped day after day in Punxsutawney, Pennsylvania. At first, Connors (Murray) does the same thing over and over again, doomed to repeat the same mundane exercises day in and day out, always on Groundhog Day.

Phil, yes, the same name as the Groundhog, eventually tires of the experience and attempts to put an end to the torture by, among other things, driving off a cliff, along with Punxsutawney Phil himself (the groundhog) seated at the steering wheel with him. And yes, only to awaken again the next morning to the same some on the clock radio, the same music blaring I Got You Babe by Sonny and Cher, and the same cornball radio announcer reading the same corny script!

Same radio announcer, same morning routine, same Phil. Day in, day out, misery every step of the way!

After days of repetition, boredom, and failing in every attempt to end it all, realizing that he was never going to escape, a light bulb goes off and Phil Connors hatches a plan.

In Hollywood it’s always about “the girl!” But in life it could be anything…but it is still, usually, about “the girl!”

So, falling for his producer, the beautiful Rita played by the indeed stunning Andie MacDowell, Murray has incentive to change, to rethink his life and, in setting his sights on Rita, Connors has a goal, a reason to live…and to learn!

This is a key component of the story line, and this is Hollywood, so everything revolves around this infatuation, an infatuation that ultimately leads to much more.

But you have to see the movie for that!

Anyway, Connors sees an opening and begins to treat every new day as a learning experience, a learning experience that will ultimately lead to a relationship with the object of his desire, Rita!

Instead of simply going through each and every day as he had the one before, dreading the routine he had been sentenced to, Murray’s character begins to study, learn, and finally…grow!

OK! I have said enough about Groundhog Day. But I hope you can see where I am going with this?

As business owners this lesson is particularly applicable. For that matter, the lesson applies to anyone who wakes up day after day to the same old, same old. You see, we go through the same routine, we apply the same strategies, and we hope for the same outcome, day in and day out.

Every day the alarm clock goes off at the same time, we get up to the same radio station, we drink the same coffee, we run the same distance or do the same workout (maybe!), drive the same car, open the same door to the same business at the same time, and we apply the same strategies to our running of the business in the same way with the same effect…day in and day out!

…because it is what we know…because it is safe!

Not only is this tragic, it is a waste of life!

It is a death sentence!

Personally, spiritually, financially, and emotionally…you are walking around day after day and it is always….

GROUNDHOG’S DAY!

It doesn’t have to be that way!

In the movie, Phil Connors discovers, after being repeatedly brutalized by the mundane, stagnant life he has come to accept as his ultimate reality, that each day is another opportunity to do it better, to get it right, and to grow in the process.

Triumph!

Phil Connors begins to live each day, building upon the one before, a progression towards a goal. Yes, Rita in the movie…
…but we all have our own “Rita,” don’t we?

How sad it is, how unfortunate that, as stated above, most of us get up in the morning, go through our morning rituals, get to work, go through another set of rituals, and before we know it is time to go home, another ritual.

We get home, go through another set of routines, part of which is usually telling whoever asks that nothing much happened, just another day at the office, and then we retire, another ritual….only to do it again…tomorrow…

Groundhog Day!

Over and over again! Nothing new, nothing learned, just repetition and a sick feeling that our lives are not our own, that they are certainly not what we had envisioned so very long ago.

We do the same things hoping that it will be enough and by the time the light bulb does go off…it is often too late! No time for a do-over, no time for anything new because we didn’t snap out of it in time.

Twilight Zone?

“Picture this, a life, a business, a person going nowhere. See the man on an endless treadmill, one he does not see, cannot see, will not see…until it is too late.

“And then?

“Well, then it is over…until tomorrow…when he will once again mount the treadmill and once again……Groundhog Day……”

It is NOT too late! There is indeed time!

We all get do-overs throughout our lives…we just have to be smart enough to recognize them as opportunities for growth, opportunities to learn, to something greater than our present selves!

Life is not a death sentence, the same old, same old!

Groundhog Day can mean the beginning of a new day, a day to learn, to grow, to become something more!

It is up to you!

John

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• 

Randy Pausch Taught Us All a Lesson About Life, Love, and the Real Meaning of Success

As we plod through our lives, wondering about and debating its meaning, just how we fit into the grand scheme of things, there remains forever embedded in the minds of millions the image of Randy Pausch giving the world a gift…The Last Lecture.

This is not a post about the meaning of Professor Pausch’s selflessly magnificent gift, it is simply a nod from one professor to another, one teacher who loved touching the lives of a few with his self and his message.

It has been a little more than a year and a half since the passing of this great man and there is not a day that goes by that I don’t think of the message he left behind. Randy Pausch exited doing what he loved, sharing his knowledge with the world, his magnificent gift…The Last Lecture.

Ultimately, I believe a large measure of our immortality is based upon the impact we have had on those left behind, on how those we’ve touched remember us as they continue through life. If our immortality is measured by how people remember us, and for how long, Professor Pausch’s immortality is assured.

In marketing terms, we are remembered in terms of positioning and our differentiation.

In other words, positioning, how people talk about us when we are no longer around; and, differentiation, how we have separated ourselves from “the herd,” from the rest of the people, businesses, whomever or whatever we are being compared to on a daily basis.

One thing is an absolute certainty, Randy Pausch’s positioning and differentiation certain reflect the profound impact he had on the world he lived in, and the World as a whole; thus, making Professor Pausch one of the greatest men of our time. Randy Pausch’s loss is felt to this day by those who knew him…and by others who wish they had.

How many have made such an impact?

I would argue…not many!

Of all the videos I have watched, four stand out:

1) The Last Lecture

2) The video below

3) The announcement of his death

4) A video compilation that has since been pulled of highlights of Professor Pausch’s Last Lecture and  a song by Eric Hutchinson. I have squirreled it away because it is has been pulled back by “the powers that be” and I have refused to take a chance of losing it…until now. It inspires me often, I hope in sharing it that it will inspire you!

The videos speak for themselves, enjoy a celebration of life and a demonstration of the true meaning of life, love, and success…Professor Randy Pausch.

Professor John P. J. Zajaros, Sr.
216-712-6526 (home)
440-821-7018 (cell)
excellencepaidforward@gmail.com (personal email)

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• 

Or: Persistence, Determination, Honesty, Integrity, and a Bucket of Oysters

Whenever I think about positive mental attitude statements and affirmations, my mind always comes back to Erma Bombeck’s classic title:

If Life Is a Bowl of Cherries, What Am I Doing in the Pits?

Talk about effective marketing!

Recently, I had the pleasure of listening to Eben Pagan interview Joe Sugarman, one of the greatest copywriters and direct marketers of our era, the founder of BluBlocker Sun Glasses. Joe Sugarman sold millions of BluBlockers and made millions of dollars in the process. The story is an interesting one, one for another day.

In the interview, Eben and Joe discussed many topics, topics related to marketing, success, and life. I recommend it if you can find a copy, it is well worth the time.

Of all the topics discussed, the topic of persistence piqued my interest. Persistence and determination are among of my favorite topics, along with desire, perception, perspective, and assumption…as you well know, particularly if you have visited any of my blogs.

You see, I believe the most crucial ingredient, the characteristic that defines us and determines our success, is persistence.

In my opinion, and in the opinion of many men and women smarter than I, persistence, and its partner determination, are central and recurring themes in almost every success story I have ever listened to, read, witnessed or been a part of…including my own.

Persistence, when combined with determination and honesty, almost always assures one’s success long term.

If integrity and honesty are not part of your makeup, all of your effort will be for naught.

No one can sustain success long term without integrity and honesty!

Getting back to the teleseminar with Joe Sugarman and Eben Pagan, Joe Sugarman made an interesting comparison, one worth sharing:

Life is like a bucket of oysters. In life, we are guaranteed

success if we persist. In the bucket, we know there is at

least one pearl. Opening the oysters is hard work and quite

often we end up cutting our hands, getting discouraged,

and wondering if it is all worth it when we are only half

way through. However, we know there is a pearl in the

bucket…if we just keep digging for it!

That is exactly like life!

The sad thing about it?

Many people end up losing sight of the reward, giving in and giving up as difficulties ensue. I have known so many men and women who, on the very brink of success, have thrown in the towel, unable to continue, unable to complete the task that would surely yield the pearl they had been striving for.

Like shucking oysters in search of a pearl, success in life demands a combination of skills.

The skills, when combined with a certain finesse, and finally brought to fruition through persistence and determination, often yield rewards impossible to imagine as we hover over the bucket, intent upon the task at hand, opening the oysters.

If we get bogged down in the task, complete with the difficulties, forgetting to focus on the pearl, we may not see it through.

Failure along the way is a certainty. Failure, when viewed as a setback, as a learning experience, can be a valuable lesson, another on the way to acquiring the pearl. Persistence in spite of the failure, and even because of it, will take us one step closer to discovery…and success.

Ultimately, if we keep the pearl in focus, remembering to apply both finesse and persistence, remembering that life will yield a pearl the magnificence of which we can’t possibly imagine, we will succeed.

Interestingly, as we progress through life we will find not one pearl but a succession of pearls, life’s reward for persistence, determination, honesty, and integrity…all along the way to an empty bucket and whatever awaits us in the hereafter.

Another, larger bucket…or perhaps a string of pearls?

John

Professor John P. J. Zajaros, Sr.
216-712-6526 (home)
216-539-7412 (office)
Skype: johnzajaros1
johnz@johnzajaros.com
excellencepaidforward@gmail.com (personal email)

PS, If you want to read a little bit about Joe Sugarman’s latest venture, something I immediately got involved with because it promises to help so many of my readers with various health issues and challenges…from pain to energy and illness to aging! It is truly an amazing product and the best I have come across, anywhere! If Joe Sugarman is on board you can be certain it is the very best available or he simply wouldn’t offer it!

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• 

I was watching and listening to the HBO Rock and Roll Hall of Fame 25th Anniversary Rock Concert from Madison Square Garden this morning.

Watching the 25th Rock Hall Concert, I still can’t get over the aging rockers refusing to give in to age and, perhaps more inspiring, conventionality. I think the thing that struck me most as I watched was the diversity of talent, every man and woman, each solo artist and group all have their individual style and grace…their own voice.

Bruce and Bono!

As I was watched The Boss and Bono, along with the rest of U2, I was struck by their very different styles. These rock and roll legends, these men whom have done as much for others behind the scenes, in terms of philanthropy, as any two men alive; and there, side by side singing about life, love, and hope.

Interestingly, while engaged in the same profession, and with many of the same qualities, humanity, compassion, and empathy, they are still as far apart stylistically as two entertainers can be.

As I watched, and it was in watching, much more than listening, that their real differences became apparent, I was struck by the fact that these two men, so very successful in the same endeavor, were so different from one another in the same moment.

Bono and The Boss, as different as night and day, yet both creating beautiful music in their own distinct fashion, their own style. These two mythic performers, deities of the rock and roll era, standing side by side and singing in complete harmony were as different in how they deliver their message, their performance, as any two performers can be; and yet, their harmony was incredible.

Both performers clearly belong on the same stage, however different their stylistic expression may be. All you have to do is watch, and then listen, but mainly watch these two performers, so different and yet so much the same to get a real sense of the contrast between them.

So, what is it all about?

It’s about finding your own voice! Both men have found their calling, their love for their work, their love of life, their voice…literally and figuratively.

While watching night and day on the same stage, both creating something beautiful, individually and collectively, something different and yet uniquely the same, I was moved. The collective voice they created was something uniquely theirs in that moment.

Success in Life

Because each of these rockers had given himself permission to express his voice in his own way, they both seem at one with themselves, with their true nature.

One only has to watch The Boss and Bono standing side by side, so very different, and each succeeding in ways unimaginable only a few years ago, to know that all things are possible if you give rise to your own voice, your passion, that one thing we are all put this planet to do.

The one thing!

It is in finding that one thing, and giving yourself permission to explore and express your voice, that true success is achieved.

Success in business and in life is certainly a progression, a journey, but more than that, it is a consequence of finding your voice and allowing it to do what only you can do with it, in very much the same way The Boss and Bono have….

Sing!

John

Professor John P. J. Zajaros, Sr.
216-712-6526 (home)
216-539-7412 (office)
Skype: johnzajaros1
johnz@johnzajaros.com

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• 

Family First Entrepreneurship Isn’t Just a Catchy Phrase, It’s A Commitment to a Way of Life that Provides so Much!

Today I share what is possible when your family comes first, in all things!

The remarkable thing is that a year ago, had someone told me I would have had the kind of day I had today? I would have questioned whether they had been into my pain medication…or worse!

I hope you enjoy the video as much as I enjoyed making it. Well, most of it. Connie helped with the ravine stuff, I was kind of busy! I thought I would give the ravine a shot. It looked a lot more precarious than it was. The sack of potatoes, Kailyn, loves being thrown around and has complete confidence in my ability to keep here safe. I don’t know the same was true of Connie?

Once again, and I can’t state this forcefully enough, Family First Entrepreneurship isn’t just a catchy slogan, it’s a life commitment, and a way of life, every day!

This is just a short note to mention we took Sunday off and spent the day with our two little granddaughters, Kailyn and Brynn, and it was wonderful!

If you would like to share a moment with the Zajaros/Purdy Family, there are other moments on my YouTube Channel and I am currently building my channel at isofa.tv, a really cool video platform.

Ultimately, the rewards of a Family First lifestyle are myriad!

If you haven’t read the book ONO: Options not Obligations pick up a copy today, you can find it at bookstores or there’s a link to it on many of my blogs! It is a fast read but you will want to read it more than once. It will change your life!

Another great book, along the lines of accumulating wealth in a responsible manner and not through any of these new wave, hyped methods being espoused of late, is The Millionaire Next Door, while a bit dated the principle and concepts are as robust today as they were in the mid-1990s.

Apply the above works to your life and you will have charted a course to a life of successes. Apply the Family First Entrepreneurship ideal and you will be a complete success!

Contact me anytime!

John Zajaros
216-712-6526 (HOME)
216-539-7412 (BUS)
johnz@johnzajaros.com (contact me anytime)

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The Meaning of Life and The Definition of Success

Life is funny sometimes!

Life is funny…as in peculiar, perplexing, uncertain, difficult, a conundrum. And yes, sometimes life is also funny, as in ha-ha, amusing, and downright hysterical! Very often, it is somewhere in between.

Success in life, on the other hand, is elusive, perplexing, rewarding, frustrating, and amazing. In other words, success is the ultimate paradox, disconcerting and awesome, often all in the same moment, at times in the same breath.

Success is elusive because most people don’t understand what success is, perplexing because they are chasing something they think will define success, without actually understanding that success is nothing close to what they envisioned or imagined.

Success is rewarding because, when it comes, and regardless of how fleeting it may be, it validates our efforts and is one of the most amazing experiences we can have as human beings…providing we recognize it along the way!

Success is a paradox because it is often accompanied by incredible heartbreak, even failure; and, it tests our mettle in ways we never imagined, in the fires of life.
While exploring the rain forests of Central America we used to say Heaven and Hell were one in the same, around every bend, in every experience, in each and every moment.

The reason for this?

We had to endure incredible hardship on our way to amazing experiences. We had to endure incredible physical trials in order to get to pristine locations, places where few people had been for hundreds of years, untouched and unspoiled by humans. We had to endure bugs that would literally turn any exposed skin into sores, sores that, if scratched, increased in discomfort exponentially, all the while taking in some of the most incredible experiences of our lives. We had to endure intense heat and humidity, enough to stagger many in our party, only to jump into a river, clothes and all, a river so clean you can drink from it without fear of any of one hundred possible diseases or infestations. Imagine snakes and tarantulas along side of the most amazing lightening bugs imaginable, as big as silver dollars lighting up the sky. Imagine one hundred different tests each and every day while experiencing the time of your life, in each and every moment!

Life is like that!

Success is like that!

We often hear people say that life is a process, a progression, but deep down inside many still assign success to things instead of to experiences. Success, like life, is experiential!

Why is success experiential? Because it is a process!

That’s why people say it is a progression. Success is very much like life, in that as we progress through it we can either live one year 30 times or we can live 30 years.

Life, like success, is a process, a learning opportunity we are not meant to survive…but it can be amazing along the way. The end result is the same! It is up to each of us how we progress, how we experience the tests along the way.

I often mention Tony Robbins when I talk about success because I have been listening to Tony and people like him for decades. Napoleon Hill, then Earl Nightingale, Zig Ziglar, J Douglas Edwards, Wayne Dyer, and others all have the same message, enunciated in different ways…but there is a common theme.

The theme?

Build one day upon the one before!

*Whether as a template for a lifetime, as Napoleon Hill suggests.
*As a 30 day all out quest, repeated again and again, as Earl Nightingale challenges us to do.
*Or as CANI! Constant and never ending improvement! as Tony Robbins suggests.

The result is the same, an incremental approach to life. The method is similar, using forward motion, baby steps to build something amazing!

Baby steps?

What About Bob? is one of my all-time favorite movies and does the whole baby steps thing in such a great way! Take the time, Bill Murray and Richard Dreyfus at their best!

While we are on the subject of movies, and Bill Murray, watch Groundhog Day! Talk about a message cloaked in comedy! Do it over until you get it right, can you imagine? Can you imagine being given the chance to live every day until you get it just right?

You do!

You are!

Each and every day is a major do-over!

We have two choices, we can go on into the next day, week, month, year, decade in the same way as the one before…or we can have a do-over. Because every day we live is in essence a chance to reshoot the day before, to get it right…Groundhog Day!

If you haven’t watched those two movies, do so! They will not only make you laugh until you cry, therapy in and of itself, but you will learn something about life and do-overs! We all get them each and every day…it is all about perspective and about living each moment and building upon the one before, learning from our successes and our failures on the way to CANI!

Constant and Never Ending Improvement!

Well, enough for now! The video below will help you get a sense for the mindset I have been developing over a lifetime. I thought I might share a little of it.
Remember! Build, remember, and make it better each and every day. Your life will be amazing and success will be a done deal!

John

Professor John P. J. Zajaros, Sr.
216-712-6526
Skype: johnzajaros1
johnz@johnzajaros.com

johnz@ultimateinternetmarketing.info
Video Title:
Life, Success. and a Sculpture on Halloween!

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I recently received a CD from Tony Robbins, it is from his Power Talk series and is a bonus for The New Money Masters members. In many ways, this is the most important and certainly, at least in my opinion, the wisest and most useful recording I have received from Tony Robbins since Personal Power II!

The recording defines success in terms of consistency, noting that “it is consistency that creates the fabric of success for a lifetime” and offers a new word to remember and apply this definition, this concept of and for success.

I have been thinking about this almost nonstop since receiving the CD a couple of weeks ago, and it has taken me back to the recording of The Strangest Secret by Earl Nightingale and to Napoleon Hill’s Think and Grow Rich.

The Tony Robbins Power Talk CD and The New Money Masters series have also reminded me of the videos by Napoleon Hill, done years ago, and now available on video through YouTube.

Talk about an amazingly powerful historical record!

So, not only do we have the text of both The Strangest Secret and Think and Grow Rich, we have the actual recordings available on Google and YouTube!

But Google does this one better. Because of the time constraints on YouTube videos, yes even for the masters like Nightingale, Hill, and now Tony Robbins and Brian Tracy…the videos and recordings must be segmented. The power isn’t lost when you can go right from part one to part two, and so on, in video format. However, I feel something is lost when attempting to follow an audio recording in such a manner. There is something magical about listening to Earl Nightingale uninterrupted.

Fortunately, Google offers the entire audio version of The Strangest Secret free!

The Strangest Secret, listened to from beginning to end in one sitting, is one of the most important recordings in terms of self-improvement, understanding the power of setting and achieving goals, and the true definition of success ever made…period! If you have not listened to the entire thing, you must do so at once…it will change your life!

But wait until you finish this article and have a look around…OK?!

I listened to Earl Nightingale for the first time in the mid-1970s and I have listened to it hundreds of times since, literally! I pull it out every few weeks and particularly when I feel my life getting a bit off course. The power of this single life-lesson is awesome and the lessons immediately applicable…in any of life’s arenas!

“Success is the progressive realization of a worthy ideal!”

The definition above has become ingrained in ever person who has ever had the pleasure of listening to, and applying, The Strangest Secret!

Interestingly, Tony Robbins has re-introduced many of the same concepts and philosophies in a new concept he calls CANI!

CANI! Means consistent and never ending improvement!

The Tony Robbins synthesis takes into account the teachings of the early masters and expands upon them by integrating the notion of kaizen, the Japanese word for constant, consistent, and incremental improvement over time, generally used in the context of business and thought to have emerged in Post World War II Japan.

In the aforementioned episode of Power Talk, Tony Robbins introduces the concept of kaizen to his listeners. Robbins expands on the concept of kaizen, and subsequently introduces CANI!. Both terms are introduced in relation to the work of William Edwards Deming, known by many as simply W. Edwards Deming or Edwards Deming, the father of the industrial turnaround in Post WWII Japan. Kaizen, a concept integrated into a way of doing business, but also applied generally to how one lives their life, catapulted Japan from being known for “cheap” products, meaning the manufacture of substandard products in my youth, to being know for the finest quality in the world within a period of a few short years.

Interestingly, and as noted above, the concept of kaizen, the “Japanese way of doing business,” has its origins in an American, W. Edwards Deming, who is still revered throughout Japan, even today. By extension, Tony Robbins thought it appropriate to apply an American term, one he originated, to the American concept and came up with an American term…CANI!

CANI! means constant and never ending improvement.

If you think about it, CANI!, or whatever you decide to call it, is the basis for success…in business and in life. Combined with notions as old as “seek and ye shall find, knock and it shall be opened unto you” and, “ask and ye shall receive,” all the way up to the present day CANI!…the message is the same:

Success is a progression towards a worthy goal and/or ideal…or whatever! As long as the “whatever” is quite specific and the the progression is consistent and never ending!

In other words: CANI!

Why do people fail?

People fail for a myriad of reasons but it all comes down to four things:

1) A ship without a rudder! No goals, no idea where they have been; and, worse yet, no clear idea where they are going!
2) No passion! No idea what they want. People who fail lack a burning desire, something…anything…that captures the imagination and inspires massive action!
3) No consistency! Many think they know what they want, and may even have an idea how to get there! But they lack consistent effort, they work in spurts and quit before half way there!
4) They quit! This ties into number 3 and is the biggest reason for failure! “Winners never quit and quitters never win!” I can’t tell you how many times I have witnessed failure on the brink of success. I have witnessed people quitting just before a promotion was about to be offered, before a deal was about to close, before a goal was about to be achieved!

Quitting is the deadliest of all success killers and it is a habit. Avoid quitting at all costs!

Remember the first post at The Internet Marketing Quest Revealed?

No?

Well, it is on this topic and will get you pointed in the right direction, it relates well to the whole notion of a rudderless ship, goals, and consistency of action…quitting on the verge of success. I hope you enjoy it!

Ultimately, success means something different to and for everyone…but how you succeed is one of life’s hard and fast rules:

Success is a progression, a progressive journey toward a worthy ideal!

Whether kaizen or CANI! or some other phrase or term…the end result is the same if you apply it…success!

The end result is also the same if you do not…failure!

It is more difficult, and more painful, to fail! And yet, many seem to choose it. Incredible as it seems, with a road map in front of us, we still get off course and get lost!

The decision is yours:

Consistent and never ending improvement?

Or

Failure, pain, and remorse!

Success, like quitting, is a habit. That’s why I love The Strangest Secret, Think and Grow Rich, and Personal Power II…they are all about setting and achieving goals, building one day on the day before, one 30 day challenge upon the last…until you have created a habit and a lifetime of success!

A lifetime filled with success!

John

John Zajaros
216-712-6526
Skype: johnzajaros1
johnz@johnzajaros.com

http://www.facebook.com/JohnZajaros

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