In Memory of Randy Pausch: A Lesson in Positioning and Differentiation!

by John Zajaros on February 24, 2010

Randy Pausch Taught Us All a Lesson About Life, Love, and the Real Meaning of Success

As we plod through our lives, wondering about and debating its meaning, just how we fit into the grand scheme of things, there remains forever embedded in the minds of millions the image of Randy Pausch giving the world a gift…The Last Lecture.

This is not a post about the meaning of Professor Pausch’s selflessly magnificent gift, it is simply a nod from one professor to another, one teacher who loved touching the lives of a few with his self and his message.

It has been a little more than a year and a half since the passing of this great man and there is not a day that goes by that I don’t think of the message he left behind. Randy Pausch exited doing what he loved, sharing his knowledge with the world, his magnificent gift…The Last Lecture.

Ultimately, I believe a large measure of our immortality is based upon the impact we have had on those left behind, on how those we’ve touched remember us as they continue through life. If our immortality is measured by how people remember us, and for how long, Professor Pausch’s immortality is assured.

In marketing terms, we are remembered in terms of positioning and our differentiation.

In other words, positioning, how people talk about us when we are no longer around; and, differentiation, how we have separated ourselves from “the herd,” from the rest of the people, businesses, whomever or whatever we are being compared to on a daily basis.

One thing is an absolute certainty, Randy Pausch’s positioning and differentiation certain reflect the profound impact he had on the world he lived in, and the World as a whole; thus, making Professor Pausch one of the greatest men of our time. Randy Pausch’s loss is felt to this day by those who knew him…and by others who wish they had.

How many have made such an impact?

I would argue…not many!

Of all the videos I have watched, four stand out:

1) The Last Lecture

2) The video below

3) The announcement of his death

4) A video compilation that has since been pulled of highlights of Professor Pausch’s Last Lecture and  a song by Eric Hutchinson. I have squirreled it away because it is has been pulled back by “the powers that be” and I have refused to take a chance of losing it…until now. It inspires me often, I hope in sharing it that it will inspire you!

The videos speak for themselves, enjoy a celebration of life and a demonstration of the true meaning of life, love, and success…Professor Randy Pausch.

Professor John P. J. Zajaros, Sr.
216-712-6526 (home)
440-821-7018 (cell) (personal email)

{ 2 comments… read them below or add one }

adele pace May 31, 2010 at 7:19 am

Randy Pausch’s spirit moved the world. One of the most moving speakers I have ever listened to.


coachz9 June 1, 2010 at 11:14 pm

I agree! I listen to The Last Lecture daily, if only a little of it, just to remind me of how precious life is and what a precious gift he was and remains!

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