Life and Internet Marketing: The Intangibles, Finding a Balance, and Prospering!

by John Zajaros on August 28, 2009

You may or may not be aware of the fact that almost two months ago I initiated a marketing campaign based on my passion to help people suffering from neck pain, back pain, and sciatica. The marketing campaign has been quite successful for a variety of reasons, most of which have nothing to do with leads generated and sales made!

The biggest benefit derived from the marketing campaign has nothing at all to do with income. The most significant payout has been in terms of life-shaping energy, in fact a whole new perspective on life, including my firm belief that I am indeed the captain of my own ship.

I have also come away with a new and very powerful commitment to my burning desire…my life goal(s)!

If you subscribe to The Internet Marketing Quest Revealed, The Ultimate Internet Image and/or the Ultimate Internet Marketing Newsletter(s) you know my formula for success. If you do not currently subscribe to one of them or this one, please do so today, particularly if you hope to make a living, or simply supplement your income, online. I can assure you it will be well worth the effort (i.e., typing in your name, email address, phone number [optional] and then confirming it, that’s it!).


Well, something very remarkable happened once I started my most recent marketing campaign. Actually, quite a few somethings occurred!

The marketing campaign, still running actually, deals with how anyone (man or woman, young or old, working or disabled), regardless of the severity of previous neck pain, back pain and/or sciatica issues (e.g., I’ve had 14 spine operations, a compressed vertebrae in my neck, a rebuilt shoulder complete with plates and screws, insulin dependent diabetes, and a myriad of other health issues and complications, including being overweight) can, if properly motivated and equipped with the right knowledge and advice, change his or her life!

In fact, he or she could, in short order, live a relatively pain free existence…just as I do!

So, on June 29, 2009 I initiated a program that has changed my life. And, from what I am told, it has also transformed the lives of many other chronic pain sufferers who are following me in one way or another as we take back our lives. Some people who started walking with me, even if it was only to the end of their respective driveways, have achieved neck pain, back pain and/or sciatica relief for the first time in years! How exciting is that?!

Talk about amazing, albeit intangible, results!

Yes, the results are anecdotal and difficult to quantify, much less track, and there are no metrics (to use a Goobledygook term), yet they are so rewarding that being paid with a piece of paper pales in significance. How wonderful to not only be able to transform my own life, but the lives of people who are, or were, suffering from neck pain, back pain, and sciatica just as I was! There isn’t a check you can write that will pay me like the last 59 days have…in every conceivable way!

And yes, I have made money!

Want to know something? The money doesn’t matter, it simply isn’t as important as the intangibles are. The intangibles provide meaning, as well as real and lasting value here…everywhere! The intangible rewards are where the true meaning of success is to be found!

Why am I telling you this? Well, there are myriad reasons. However, and let’s get this one out of the way right up front, it is not to toot my own horn!

One of the primary reasons has to do with the fact that I am in a business that equates success with million dollar days, fancy sports cars, and mansions. Just recently several of the main guys, the “gurus” in the field got together and during a video equated the first million dollar day online with Sir Roger Bannister’s 4 minute mile. I suppose in one sense they’re right, or rather Tony Robbins is right, he made the analogy. Yet, when you think about it, does making a million dollars in one day online come anywhere close to breaking a record that stood from the beginning of recorded time? I suppose it is a reflection of priorities and perspective…two things I am big on!

Another reason is that the marketing campaign has had such an incredible life of its own, I had to tell someone, so I decided to tell everybody! The premise behind the campaign, initiated as a way to reach out and help people with their neck pain, back pain and/or sciatica, while making money at the same time, is not a new one. I suppose other campaigns have had an equally profound impact on both the marketer, in this case yours truly, and the target audience, those of you who read the blog posts, the articles, watched the videos, etc. It’s just that the results have been so amazing, utterly unexpected, and have benefited me to a far greater degree than those I was trying to help…I have indeed received my efforts back ten-fold! In every way but money! Yes, as I have already said, the money came too…but this is about so much more than just money.

The real payoff? The real payoff has been in the area of what I set out to do, help people suffering from neck pain, back pain, and sciatica! I had one gentleman with arachnoiditis call me from across the country, in California, to tell me what an impact my videos had on him. I had a sciatica sufferer from Florida email me and contact me on twitter to tell me how much my message had helped her. I had a facebook friend tell me about her experience with the right shoes for walking with neck pain, back pain, and/or sciatica, and so on.

There are many others who have contacted me. Many more who just dropped me an email, called and left a message on my voicemail or Skyped me! Talk about getting paid!

I saved the best for last! Here are just some of the many benefits I have experienced personally as a result of my marketing campaign to help others overcome their neck pain, back pain, and/or sciatica!

1.) I have dropped several inches off my waste. I actually had to buy new belts, pants, underwear, and even shoes! Dropping over 20 pounds in 59 days will do that to a wardrobe. Must have had fat feet too!

2.) I have incredible energy and work and play for hours each and every day (18 to 20 hours a day)!

3.) One of my doctors, the one I’ve consulted the most, for a variety of issues over the last four years, said last Wednesday that he has never seen me look and sound better.

4.) My blood tests came back perfect for the first time in years, I am illness free for the first time in forever. Some of the people I have mentored over the past year know just how much of a victory that is…it is nothing short of a miracle! An absolute miracle!

5.) Having been diagnosed diabetic in the early 1990s, I was put on insulin in 2004 and had to test myself 4-5 times a day. I took 8u of Novolog before every meal, plus a sliding scale (you diabetics know what I mean, I was sick!). I also had to take 30u of Lantus, a long lasting insulin at bed time every day, just so things would stay regulated over night. I no longer have to take insulin at all and my blood sugar stays right at 100 plus/minus 5! For the uninitiated, that’s very, very good…in 59 days!

6.) I now walk over 5 miles a night with TuffGuy, my walking buddy and second-best friend! Connie and the kids come first in all things!

7.) I workout every day or every other day, depending on how I feel and what the demands of the day are, I hadn’t picked up a weight in years!

8.) I ride a recumbent bike up to 65 minutes a workout, in addition to my weight training. This, after a total shoulder replacement/rebuild in 2007, and a pulmonary embolism that almost took my life…on top of the 14 back surgeries and the osteomyleitis (staph infection in the vertebrae and much of the surrounding tissue from T-12 to S-1) that almost did me in too! I think I am running low on lives!

And many, many more benefits…but that will do for now. Once again, the purpose of this post/article is not to toot my own horn but to give you an idea of just how successful one can be…way before money every enters the equation. In fact, had I been fixated on the money, I doubt I would have realized that the true potential for success here was as much about what it was doing for others, and for myself, as for how much paper I could accumulate per transaction.

I hope this provides a window into the true possibilities, way beyond those we traditionally think about and fixate on. In other words, it ain’t always about the money! In fact, it is rarely about the money! In this case, while attempting to put my passion into action and help people suffering from neck pain, back pain, and sciatica, I helped myself in a way money never could have! Ever!

Now that is real success! That, and the 4 minute mile! Tony Robbins et al. notwithstanding!

Best wishes always!


Professor John P. J. Zajaros, Sr., The Bad Back Guy
Skype: johnzajaros1

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