The Entrepreneurial Trilogy: Heaven on Earth Part I

by John Zajaros on August 23, 2010

Or…The Linchpin Trilogy!

Heaven By Way of a Map – Part I

How’s that for a title?!

I thought over the next week or so I would write a couple of articles, and maybe throw in a couple of videos about what is is really like to come back from The Dark Side…the side of life so many are running away from every day. Running with a part of themselves still anchored in that old mindset and that old life.

Those are difficult shackles to break and the scars of the chains will perhaps remain forever.

Will they last for the remainder of my life? It is hard to say!

Most of us were raised with a certain mindset, some of it a carryover from The Great Depression thinking of our grandparents and great grandparents.

And some of it, a consequence of the old school Horatio Alger Rags to Riches mythology so many bought into with no real map for how to do anything more than grow up, go to college, get a job, get married, have 2 or 3 or 4 kids (I have a funny story for later on about that), place money in a retirement account, watch it grow (slowly), work for the same company for our entire adult lives, wait for retirement, play with our grandkids, perhaps travel a bit (on less than we struggled to live on for the last 50 years – I don’t think so), and die!

Scary…but true!

So, I thought I would share a bit of how I unshackled and my thoughts about the experience over the next few days.

Will it have to do with entrepreneurship?

A little.

Will is have to do with inbound marketing?

Only in that it is my life raft, my way out.

But more than that, it is a signal of a shift in the fundamental mindset of millions of people who are saying in one way or another:

I am mad as hell and I’m not going to take it any more!

So, on with the show!

This is an opening act. Throughout this week I will share a bit of the old thinking and some of the new; and, what it took to get here.

If it helps one person break free, or even consider breaking free, it will have been a success!

Let me know what you think!

Share your thoughts and comments below…not only for me but for everyone who stops here from time to time.


I slept in this morning…until noon! The old Me, still firmly entrenched after 55 years, generated more than a twinge of guilt! Old habits (and “Mes”) die hard!

The new me is sitting here in my gym shorts and a cut off t-shirt…happily typing away!

Connie is at work, she works because with my medical history no one else will insure us and, with our medical system, if we don’t have insurance and I get sick again…well, you know the rest.

Not surprisingly, TuffGuy and Bart could care less what I have on. Nor does my keyboard give a half a hoot!

But I can still hear one of my first employer saying:

“Selling is like shaving! If you don’t do it every day you’re a bum!”

Talk about a mindset sticking around!

35 years later and I can still hear his words!

Norm was a nice man who had a lot of sayings like that. He took me under his wing and allowed me to spread my wings as a salesman when no one was hiring anyone for a sales position without experience.

At that time, I was focused on one thing…making it big!

A good sales job was one of the quickest routes to The Good Life.

And at the time I was all for that!

Funny how we get for what we ask for and it comes back to bite us in the “butt.”

We spend years of our lives, ransoming out bits and pieces of our Selves.

And for what?


Security is an illusion!

The only security any of us have is between our ears!

The only value we offer is in what we do, how we do it, and the difficulty someone or some entity (i.e., company) has in replacing us.

In other words, Seth Godin’s words, becoming a Linchpin.

This idea isn’t new…but it certainly seems to be generating a lot of excitement.

You see, doing something extraordinary is so rare, and to many so inconceivable, that is the surest way to true “security,” whatever that means; and, if that’s what you’re after.

But it takes creating your own vision, you own map, and then having the courage to strike out on what can be an amazing journey of discovery.

But you need your own map and you need to “ship!”

In other words, you need to act…and act with a plan!

The problem has always been that we are either working from someone else’s map, a map going nowhere, or no map at all.

Sadly, the latter is usually the case.

Striking out on your own journey is frightening, nerve wracking, and wonderful.

You may feel free for the first time in your life.

Truly free!

At the very least, you will be a lot happier.

And maybe, you’ll even get to spend Mondays doing exactly what you want for as long as you want in whatever garb strikes your fancy!

Nice thought, huh?!

So, today is day one, every day is day one, and I slept in this morning…until noon!

I will write all day today, as I am at this moment, I hope it makes a difference in someone’s life…it is certainly making a difference in mine.

Make your own map. Set a course and then set out on your own journey.

And here’s the key, no matter how powerful the Old Me is, he or she will weaken!

Just never look back and never deviate from your plan!

Course corrections?

To be sure!

But focus on your map and have an amazing journey!

Life is too short to waste it following someone else’s map…live your own life!

Please share your thoughts, ideas…your story!

Thank you for taking a bit of time to read my thoughts.

You are appreciated!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio

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