The Intangibles: Client Feedback is Better than Cash!

by John Zajaros on January 14, 2012

Seriously! I can run  forever on this sort of thing:

“Your Dad’s work ethic is unmatched. I don’t know how that man functions on so little sleep. I’m excited about the future with him. Big things are going to happen.” Ryan B., North Olmsted, Ohio 44070

This was received last month during monthly billing. It came from a client who came on board two years after our initial consultation. I followed up often but not to the point of being  a pain in the a##. We became friends and then he became a client of The Ultimate Internet Image of Lakewood, Ohio.

And do you know what?

Ryan is right because I will never stop working for him!

My Relationship Formula and the Key to Suucess

Connection → Consultation → Follow-up → Acquaintanceship → Follow-up → Trust → Business Relationship → Friendship →Client for Life

By the time we get to Friendship, I can honestly say I am genuinely fond of my clients and care about their future. I am fully invested in their families’ futures, the future of their businesses, and the future and well-being of every employee attached to that business.

As I have said in the past, my relationship with my clients (i.e., marketing clients, tutoring, mentoring, coaching, education consulting, test prep, etc) becomes a scared trust!

I am forever grateful for the opportunity to serve and for clients who take the time to write things like the email above!

John Zajaros
The Ultimate Internet Image, LLC – Inbound Marketing Consulting and Social Media Management
Lakewood, Ohio 44107
216-712-7004 (office)

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