Tony Robbins’s “CANI!” Consistent and Never Ending Improvement

by John Zajaros on October 11, 2009

I recently received a CD from Tony Robbins, it is from his Power Talk series and is a bonus for The New Money Masters members. In many ways, this is the most important and certainly, at least in my opinion, the wisest and most useful recording I have received from Tony Robbins since Personal Power II!

The recording defines success in terms of consistency, noting that “it is consistency that creates the fabric of success for a lifetime” and offers a new word to remember and apply this definition, this concept of and for success.

I have been thinking about this almost nonstop since receiving the CD a couple of weeks ago, and it has taken me back to the recording of The Strangest Secret by Earl Nightingale and to Napoleon Hill’s Think and Grow Rich.

The Tony Robbins Power Talk CD and The New Money Masters series have also reminded me of the videos by Napoleon Hill, done years ago, and now available on video through YouTube.

Talk about an amazingly powerful historical record!

So, not only do we have the text of both The Strangest Secret and Think and Grow Rich, we have the actual recordings available on Google and YouTube!

But Google does this one better. Because of the time constraints on YouTube videos, yes even for the masters like Nightingale, Hill, and now Tony Robbins and Brian Tracy…the videos and recordings must be segmented. The power isn’t lost when you can go right from part one to part two, and so on, in video format. However, I feel something is lost when attempting to follow an audio recording in such a manner. There is something magical about listening to Earl Nightingale uninterrupted.

Fortunately, Google offers the entire audio version of The Strangest Secret free!

The Strangest Secret, listened to from beginning to end in one sitting, is one of the most important recordings in terms of self-improvement, understanding the power of setting and achieving goals, and the true definition of success ever made…period! If you have not listened to the entire thing, you must do so at once…it will change your life!

But wait until you finish this article and have a look around…OK?!

I listened to Earl Nightingale for the first time in the mid-1970s and I have listened to it hundreds of times since, literally! I pull it out every few weeks and particularly when I feel my life getting a bit off course. The power of this single life-lesson is awesome and the lessons immediately applicable…in any of life’s arenas!

Success is the progressive realization of a worthy ideal!

The definition above has become ingrained in ever person who has ever had the pleasure of listening to, and applying, The Strangest Secret!

Interestingly, Tony Robbins has re-introduced many of the same concepts and philosophies in a new concept he calls CANI!

CANI! Means consistent and never ending improvement!

The Tony Robbins synthesis takes into account the teachings of the early masters and expands upon them by integrating the notion of kaizen, the Japanese word for constant, consistent, and incremental improvement over time, generally used in the context of business and thought to have emerged in Post World War II Japan.

In the aforementioned episode of Power Talk, Tony Robbins introduces the concept of kaizen to his listeners. Robbins expands on the concept of kaizen, and subsequently introduces CANI!. Both terms are introduced in relation to the work of William Edwards Deming, known by many as simply W. Edwards Deming or Edwards Deming, the father of the industrial turnaround in Post WWII Japan. Kaizen, a concept integrated into a way of doing business, but also applied generally to how one lives their life, catapulted Japan from being known for “cheap” products, meaning the manufacture of substandard products in my youth, to being know for the finest quality in the world within a period of a few short years.

Interestingly, and as noted above, the concept of kaizen, the “Japanese way of doing business,” has its origins in an American, W. Edwards Deming, who is still revered throughout Japan, even today. By extension, Tony Robbins thought it appropriate to apply an American term, one he originated, to the American concept and came up with an American term…CANI!

CANI! means constant and never ending improvement.

If you think about it, CANI!, or whatever you decide to call it, is the basis for success…in business and in life. Combined with notions as old as “seek and ye shall find, knock and it shall be opened unto you” and, “ask and ye shall receive,” all the way up to the present day CANI!…the message is the same:

Success is a progression towards a worthy goal and/or ideal…or whatever! As long as the “whatever” is quite specific and the the progression is consistent and never ending!

In other words: CANI!

Why do people fail?

People fail for a myriad of reasons but it all comes down to four things:

1) A ship without a rudder! No goals, no idea where they have been; and, worse yet, no clear idea where they are going!
2) No passion! No idea what they want. People who fail lack a burning desire, something…anything…that captures the imagination and inspires massive action!
3) No consistency! Many think they know what they want, and may even have an idea how to get there! But they lack consistent effort, they work in spurts and quit before half way there!
4) They quit! This ties into number 3 and is the biggest reason for failure! “Winners never quit and quitters never win!” I can’t tell you how many times I have witnessed failure on the brink of success. I have witnessed people quitting just before a promotion was about to be offered, before a deal was about to close, before a goal was about to be achieved!

Quitting is the deadliest of all success killers and it is a habit. Avoid quitting at all costs!

Remember the first post at The Internet Marketing Quest Revealed?


Well, it is on this topic and will get you pointed in the right direction, it relates well to the whole notion of a rudderless ship, goals, and consistency of action…quitting on the verge of success. I hope you enjoy it!

Ultimately, success means something different to and for everyone…but how you succeed is one of life’s hard and fast rules:

Success is a progression, a progressive journey toward a worthy ideal!

Whether kaizen or CANI! or some other phrase or term…the end result is the same if you apply it…success!

The end result is also the same if you do not…failure!

It is more difficult, and more painful, to fail! And yet, many seem to choose it. Incredible as it seems, with a road map in front of us, we still get off course and get lost!

The decision is yours:

Consistent and never ending improvement?


Failure, pain, and remorse!

Success, like quitting, is a habit. That’s why I love The Strangest Secret, Think and Grow Rich, and Personal Power II…they are all about setting and achieving goals, building one day on the day before, one 30 day challenge upon the last…until you have created a habit and a lifetime of success!

Progressively achieving worthwhile goals in a lifetime of progress!

A lifetime filled with success!


John Zajaros
Skype: johnzajaros1

{ 2 comments… read them below or add one }

Everything Counts October 16, 2009 at 4:22 am

Some very good and effective points expressed. Thanks to all for sharing the same.


Everything Counts October 26, 2009 at 4:41 am

Thanks for sharing such excellent views. I quite agree and appreciate with the points expressed.


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